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- Business News - November 4
Business News - November 4
Celebrate Veterans Day 🇺🇸
Happy Tuesday! Don’t forget to make time to get out and vote.
Today’s Top Three:
RPD is hosting a crime prevention walk!
Celebrate and honor our heroes at the Virginia Veteran’s Day Parade.
Remember the “Gain Knowledge & Network” section is back and better than ever!
Keep reading to stay informed!
- Joya Garris, Director of Marketing & Communications
Get Involved
Crime Prevention Meeting 👮
On November 5th, from 3pm-4pm, the Roanoke Police Department’s Crime Prevention will walk the downtown area for a holiday crime prevention initiative. Meet at the parking lot at Campbell and 3rd Street. There, you will break into teams and hand out some crime prevention tips.
RPD will also host one at Valley View mall on the 6th, 3-4pm, and then Town Square on the 12th, 3-4pm.
Small Business Saturday Registration 🛍️
Small Business Saturday on Saturday, November 29, is quickly approaching in Downtown Roanoke! Need help promoting the event and/or shopping small? American Express has your back with downloadable assets. Whether you’re seeking general marketing materials or industry-specific (retail, dining, beauty), there’s something for every small business owner.
15 businesses have registered for Small Business Saturday so far. Restaurants are also encouraged to sign up and offer discounts. Let’s promote downtown shopping!
Holiday Gift Guide 🎁
DRI’s holiday gift guide will return this holiday season to help small businesses promote their products. The guide is open to retailers, restaurants, health and beauty services, and more. We request physical items for inclusion, or gift cards.
Start thinking about which items you want us to feature! Click here to check out last year’s gift guide. The gift guide will be released the week of Black Friday/Small Business Saturday (Nov. 28 & 29).
IMPORTANT:
The photoshoot will occur November 11 & 12! Participating businesses will drop off their items to DRI’s office by 4:30pm on Monday, November 10th, and we will have them professionally photographed. Then, we will return them. Please note: We will have your items for at least 2 days during the photoshoot.
Sections include:
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Nine businesses have expressed interest, including: Mast General Store, The Gift Niche, Roanoke Co+op, Art on 1st, Wyndrose Boutique, Serenity Treasure, Bison Head Cigar Lounge, 310 Rosemont, and Starr Hill Brewery.
Email Joya with questions, comments, and concerns.
Stay Informed
Veterans Day Parade 🇺🇸
November 8, 2025 | 11am
Don’t miss the Virginia’s Veterans Parade in honor of our military service personnel! Bring your family and friends and show your support and patriotism. The event is free to attend. Please review all of the street closures for Saturday.
Ambassador Update 💙

Do you ever see our Downtown Roanoke Ambassadors in action? Send us your photos or use the hashtags #RoanokeAmbassadors and #DRIAmbassadors on social media. 💙
Gain Knowledge & Network
2025 Athena Awards 🏆️
November 6th, 11:30am-1pm
The Roanoke Regional Chamber's ATHENA Awards program recognizes and celebrates the achievements of businesswomen across the Roanoke region. The ATHENA Award, an internationally prized honor, recognizes women who demonstrate excellence in professional leadership, community service, and mentorship of future leaders. The Roanoke Regional Chamber will highlight two women at the top of their field, who have demonstrated inspiring leadership within their industry, mentored women throughout their career, and act as dedicated community servants.
Price: $50, registration required
Fall Open House 🍂
Thursday, November 6th, 4pm-6pm
Explore over 150 degree, licensure, and certificate programs available at the Roanoke Higher Education Center.
Business After Hours at The Vault 🍸️
Thursday, November 6th, 4:30pm-6pm
Join the Salem-Roanoke County Chamber of Commerce for its November Business After Hours at The Liberty Trust Hotel! Unwind and connect with fellow professionals in one of Roanoke's most stunning venues— a beautifully restored historic bank turned luxury hotel. Enjoy great food, drinks, and networking in a unique and elegant setting.
Free to attend but registration is required.
Get a New Headshot During Happy Hour! 📸
Thursday, November 20th, 5:30pm-7:30pm
In the era of social media and LinkedIn, first impressions happen long before you step through the door for a job interview or meet with a client. That’s exactly why a professional headshot is more important than ever. Ad 2 Roanoke is proud to host Headshot Happy Hour at The BiblioPub on Thursday, November 20, from 5:30–7:30 PM.unique and elegant setting.
Free to attend but registration is required.
Events, Street Closures, & Parking
Downtown Events and Street Closures 🚧
The following street closures and associated events may affect Downtown traffic and business for the week of November 1 - 8.
Straight Street Youth Night on Friday, 11/7 and Saturday, 11/8 on Luck Ave SW between 3rd St and 4th St
Veterans Day Parade on Saturday, 11/8 on Downtown Roanoke Streets
Additional closures:
Drainage Project — Find updates and closures here.
Upcoming Festivals, Concerts, & Events 🎉
We’ve officially entered festival season! Whether you want to get involved or need to staff your business, mark your calendars for the following festivals and events.
The Virginia Recreation and Park Society (VRPS) Annual Conference - Oct. 26 - 29 | Hotel Roanoke
Annual Emerging Technology Conference - Oct. 30-31 | Hotel Roanoke
DRI’s Who-ville Holiday Market - Nov. 14 | Market Square
Virginia Association of Free & Charitable Clinics Annual Conference | Nov. 16-18 | Hotel Roanoke
Fashions for Evergreens - Nov 27 - Jan. 1 | Hotel Roanoke
Deck the Doors - Nov. 28 - Jan. 2 | O. Winston Link Museum
Small Business Saturday - Nov. 29 | Various Locations
Dickens of a Christmas - December 5, 12, & 19 | Market St, Campbell Ave, Wall St, & surrounding
Find Downtown Parking 🅿️
With more than 1,300 on-street spaces and 7,000+ off-street spaces, plenty of free or paid parking options exist.
DRI - Your Downtown Partner
Put DRI to work for you! 💼
Our mission is to make Downtown Roanoke the preferred place to Work, Live, and Play. As a Downtown business, you have a valuable FREE resource at your fingertips. Let us help share your story!
Website Listings on DowntownRoanoke.org - Our business listings often come up among the first in Google searches. Help us enhance your listing by providing us with vital information, including website, phone number, description, hours, menus, and images.
Job Listings on DowntownRoanoke.org - Downtown Roanoke is the most vibrant workplace around and a destination for job seekers. Let us help get the word out when you’re hiring!
Event Listings on DowntownRoanoke.org - Our Event Calendar is THE place people go to find out what’s happening Downtown. Get your event in front of the audience you’re looking for.
Important Contacts 👤
Often, businesses need phone numbers for government services, such as solid waste, permitting, etc., and other services, such as private parking and transportation.
Check out our list of frequently requested information!